Sony Cyber-shot DSC-W310 Silver 12.1MP Digital Camera

The Sony Cyber-shot W310 Silver Digital Camera is a 12.1 megapixel camera with a 4x optical zoom (26mm wide-angle) featuring a 6.7cm LCD screen and Smile Shutter mode. The Sony W310 delivers high-resolution imaging and also features Intelligent Auto, which automatically adjusts exposure and other settings for optimum results in all kinds of shooting situations.

Face Detection technology adjusts focus, exposure and white balance for clearer portraits, with priority selectable between children and adults. Smile Shutter mode automatically fires the shutter when the subject smiles. It has an adjustable smile threshold and priority selectable for children/adults.

Product Features
- 12.1 megapixels - Captures very high quality images, allowing detail-packed enlargements.
- 4x optical zoom/28mm wide angle - Vario-Tessar lens with 4x zoom range and 28mm wide angle to cover wide range of shooting situations.
- 6.7cm/2.7" Clear Photo LCD - Clear Photo LCD screen (230k dot) offers excellent detail, high contrast and wide viewing angle.
- Intelligent Auto - Automatically adjusts exposure and other settings for optimum results in a wide range of shooting situations.
- Smile Shutter - Automatically fires shutter when subject smiles: with adjustable smile threshold and priority selectable for children/adults.
- Double anti-blur - Optical SteadyShot and high sensitivity ISO 3200, with Clear RAW Noise Reduction for high quality handheld images with less blur, even in low light.
- Face Detection - Automatically adjusts focus, exposure and white balance for clearer portraits: priority selectable between children and adults.
- Easy Shooting mode - Fuss-free operation for beginners with simplified controls and easy-to-read on-screen instructions.
- PMB Portable - Built-in transfer software allows quick, easy uploads to image sharing sites when camera is connected to any web-enabled PC.
- In-camera retouching - Fun in-camera image retouching functions including trim and red-eye correction.

All Prices Inclusive of VAT and P&P

Face Detection technology adjusts focus, exposure and white balance for clearer portraits, with priority selectable between children and adults. Smile Shutter mode automatically fires the shutter when the subject smiles. It has an adjustable smile threshold and priority selectable for children/adults.